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Corporate image is stable and unchangeable.

A) True
B) False

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Which skills are important in relation to the management as a narrator of corporate stories?

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In the context of corporate storytelling...

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Corporate communication should be understood as one of the disciplines dealing with organizational communications, such as business or management communication.

A) True
B) False

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All publics can also take on the role of company's stakeholders.

A) True
B) False

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Storytelling can be used to achieve change in organizations.

A) True
B) False

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Discuss the role of employees in relation to social responsibility communication.

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Employees play a crucial role in social ...

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Corporate identity can be defined as a mix of actual characteristics of a specific corpus that add to its uniqueness.

A) True
B) False

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Evaluate the role of employees in relation to the implementation of CSR.

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Employees play a crucial role in the imp...

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What is the role of stories in the context of organizations?

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Stories play a multifaceted role in the ...

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Urgency and legitimacy of stakeholder claims can serve as a useful criterion of stakeholders' segmentation.

A) True
B) False

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Explain the importance of consumer identification with a brand from the perspective of consumers and organizations.

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Consumer identification with a brand is ...

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Critically evaluate the value of different models for reputation measurement.

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Reputation measurement is a critical asp...

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The RQ model is an example of an overall reputation measurement model.

A) True
B) False

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Consumers without knowledge of a certain company cannot form a corporate image of the same company.

A) True
B) False

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In general, organizational changes usually mean stress and uncertainty for its participants.

A) True
B) False

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Individuals describe people or companies by either using mainly identity characteristics or by primarily using determinants of identity traits.

A) True
B) False

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How would you define the main contribution of Boorstin's image theory and what were its implications for further research on corporate image?

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Boorstin's image theory made a significa...

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The corporate identity mix includes the company's vision, financial success, and brand architecture.

A) True
B) False

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Calculative approach is based on the exchange approach to studying commitment.

A) True
B) False

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What type of structure of corporate brand presents corporate brand in its purest form?


A) Mono brand
B) Shadow endorsement
C) Monolithic
D) Strong endorsement

E) All of the above
F) B) and D)

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