Question 1

Group interaction is the key aspect that distinguishes ____________________ interviews from depth interviews.

Accepted Answer

The answer of Group interaction is the key aspect that...

Question 2

An exploratory study is NOT productively used to

Accepted Answer

A)  clarify concepts.
B)  establish priorities for further research.
C)  increase the analyst's familiarity with the problem.
D)  formulate a problem for more precise investigation.
E)  describe the characteristics of certain groups.F) C) and E)
G) D) and E)

Question 3

Exploratory studies

Accepted Answer

A)  usually involve probability sampling plans.
B)  usually use structured questionnaires.
C)  use a formal design.
D)  are characterized by flexibility.
E)  require a clear,precise statement of the research problem.F) A) and C)
G) A) and B) D

Question 4

Focus groups are a great tool for research because the group results are representative of what would be true for the general population.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following best represents the objective of the moderator in conducting a focus group?

Accepted Answer

A)  Staying very focused on the subject at hand.
B)  Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
C)  Striking a balance between stimulating,natural discussions while ensuring the group does not wander too far from the topic.
D)  To conduct as many persons through the group as possible during the time allowed;this enables the results to be more representative.
E)  The moderator must be completely unfamiliar with the purpose of the research.F) A) and E)
G) A) and B)

Question 6

A difficulty inherent in the focus group research technique is

Accepted Answer

A)  results are often hard to interpret.
B)  discussions tend to exhibit the "snowball effect."
C)  ideas often appear "out of the blue."
D)  participants can become so involved that they expose their personal feelings.
E)  responses are often less conventional than in more structured settings.F) A) and B)
G) C) and D)

Question 7

You are a senior analyst in the marketing research department of a major rubber producer.You have been identified as a key informant to help make a forecast of domestic automobile production for the forthcoming calendar year.This forecast will help determine the total amount of rubber that will be used by tire manufacturers.This is a(n)

Accepted Answer

A)  exploratory study.
B)  depth Interview.
C)  field experiment.
D)  descriptive research study.
E)  laboratory experiment.F) A) and B)
G) A) and C)

Question 8

A causal research design is typically concerned with

Accepted Answer

A)  the frequency with which something occurs.
B)  the discovery of ideas and insights.
C)  how two variables vary together.
D)  the determination of cause-and-effect relationships.
E)  establishing priorities when studying competing explanations of phenomenon.F) C) and D)
G) All of the above

Question 9

Which of the following is TRUE?

Accepted Answer

A)  The services of a skilled psychologist make the task of analyzing the responses from a depth interview very easy.
B)  The open-ended question is particularly useful in descriptive research.
C)  A projective technique involves the use of a stimulus that an individual is asked to describe,expand upon,or build a structure around.
D)  The researcher can explore all areas of inquiry by direct questioning.
E)  None of these statements are true;they are all false.F) A) and B)
G) A) and D)

Question 10

Insight-stimulating example research exhibits which of the following features?

Accepted Answer

A)  The investigator needs to be careful to record all relevant data,not just those that supports her/his initial perceptions.
B)  The investigator needs to possess good integrative abilities.
C)  The investigator attempts to explain both the unique and common features of each case.
D)  Cases reflecting extremes of behavior are particularly productive.
E)  All of the above.F) A) and B)
G) None of the above

Question 11

Focus groups are more susceptible than other data-collection techniques to which of the following?

Accepted Answer

A)  Poor interpretation of results
B)  Coding difficulties
C)  Executive bias
D)  All of the above.
E)  Both a and b.F) D) and E)
G) A) and E)

Question 12

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections,prices,ambiance,and service quality to benchmark against.What type of research is the owner performing?

Accepted Answer

A)  Exploratory
B)  Basic
C)  Descriptive
D)  Causal
E)  FieldF) A) and E)
G) A) and D) A

Question 13

Which of the following techniques is characterized as a set of probing questions posed one-on-one to a subject by an interviewer so as to get the subject to talk freely and to express his or her true feelings? This technique helped researchers determine that young smoker measure time spent at a nigh club in terms of cigarettes smoked.

Accepted Answer

A)  Depth interview
B)  Role-playing activity
C)  Storytelling
D)  Focus group
E)  Case analysisF) A) and B)
G) A) and C)

Question 14

Mary Davis is a research analyst investigating the deteriorating relationship between a certain manufacturer and its wholesale distributors.A search of pertinent literature has revealed twelve factors thought to contribute to adversarial relationships in general.Which of the following is the best "next step" for Mary's research to follow?

Accepted Answer

A)  Design a series of experiments to test each of the factors in isolation.
B)  Design one experiment to test all of the factors simultaneously.
C)  Assemble a focus group with participants selected from a random list of wholesale managers to discuss the twelve factors.
D)  Administer a written survey covering all twelve factors to the wholesalers in question.
E)  Assemble a focus group with participants selected from the wholesalers in question to discuss the twelve factors.F) None of the above
G) A) and B) E

Question 15

The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product,concentrated orange drink.The manager has asked for your assistance in finding the reasons for the sales decline.The most appropriate way to begin would be with

Accepted Answer

A)  a survey among consumers.
B)  an experiment in which price is systematically varied.
C)  descriptive research.
D)  causal research.
E)  exploratory research.F) B) and E)
G) None of the above

Question 16

Which of the following is a limitation of individual depth interviews?

Accepted Answer

A)  They are typically much more expensive than groups.
B)  They generally do not get the same degree of client involvement as focus groups.
C)  They are physically exhausting for the moderator,so it is difficult to cover as much ground in one day as it is with groups.
D)  Both a and b
E)  a,b,and c.F) C) and D)
G) B) and D)

Question 17

In which of the following situations should exploratory research be used?

Accepted Answer

A)  To measure the relationships among variables.
B)  To clarify concepts.
C)  To develop hypotheses.
D)  In situations in which all of the concepts are clearly defined and measured.
E)  Both b and c.F) B) and E)
G) C) and D)

Question 18

A marketing professor uses his students as subjects in a blind taste test in order to test the hypotheses that "there is a significant difference between three brands of gourmet coffee." He is trying to enhance and extend an existing academic model of consumer choice that is widely used in consumer behavior.This is an example of

Accepted Answer

A)  exploratory.
B)  basic.
C)  descriptive.
D)  causal.
E)  Both b and c.F) C) and E)
G) A) and E)

Question 19

Nominal group interviews are similar to focus group interviews in which of the following ways?

Accepted Answer

A)  The number of participants
B)  The use of a moderator
C)  Focus on interaction
D)  All of the above.
E)  None of the above.F) A) and B)
G) A) and C)

Question 20

Exploratory studies do not involve

Accepted Answer

A)  the analysis of selected cases.
B)  probability sampling plans.
C)  experience surveys.
D)  good luck.
E)  a search of published statistics.F) A) and E)
G) B) and E)

Exam 5: Types of Research Design and Exploratory Research

Group interaction is the key aspect that distinguishes ____________________ interviews from depth interviews.

Correct Answer
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An exploratory study is NOT productively used to

Correct Answer
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Exploratory studies

Correct Answer
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D

Focus groups are a great tool for research because the group results are representative of what would be true for the general population.

Correct Answer
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Which of the following best represents the objective of the moderator in conducting a focus group?

Correct Answer
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A difficulty inherent in the focus group research technique is

Correct Answer
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Correct Answer
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A causal research design is typically concerned with

Correct Answer
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Which of the following is TRUE?

Correct Answer
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Insight-stimulating example research exhibits which of the following features?

Correct Answer
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Focus groups are more susceptible than other data-collection techniques to which of the following?

Correct Answer
verified

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections,prices,ambiance,and service quality to benchmark against.What type of research is the owner performing?

Correct Answer
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A

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E

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Which of the following is a limitation of individual depth interviews?

Correct Answer
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In which of the following situations should exploratory research be used?

Correct Answer
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Correct Answer
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Nominal group interviews are similar to focus group interviews in which of the following ways?

Correct Answer
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Exploratory studies do not involve

Correct Answer
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Exam 5: Types of Research Design and Exploratory Research

Group interaction is the key aspect that distinguishes ____________________ interviews from depth interviews.

Correct AnswerverifiedShow Answer

An exploratory study is NOT productively used to

Correct AnswerverifiedShow Answer

Exploratory studies

Correct AnswerverifiedD

Focus groups are a great tool for research because the group results are representative of what would be true for the general population.

Correct AnswerverifiedShow Answer

Which of the following best represents the objective of the moderator in conducting a focus group?

Correct AnswerverifiedShow Answer

A difficulty inherent in the focus group research technique is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A causal research design is typically concerned with

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

Insight-stimulating example research exhibits which of the following features?

Correct AnswerverifiedShow Answer

Focus groups are more susceptible than other data-collection techniques to which of the following?

Correct AnswerverifiedShow Answer

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections,prices,ambiance,and service quality to benchmark against.What type of research is the owner performing?

Correct AnswerverifiedA

Correct AnswerverifiedShow Answer

Correct AnswerverifiedE

Correct AnswerverifiedShow Answer

Which of the following is a limitation of individual depth interviews?

Correct AnswerverifiedShow Answer

In which of the following situations should exploratory research be used?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Nominal group interviews are similar to focus group interviews in which of the following ways?

Correct AnswerverifiedShow Answer

Exploratory studies do not involve

Correct AnswerverifiedShow Answer

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D

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A

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E

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